You look like you could use some more.

2020’s K/DA campaign was all about bringing League’s alt-reality superstars to an even bigger audience while pushing the limits on what a video game music moment could be. Like Seraphine, this one took a lot of people, but I’m proud to have been a part of the core ideation, story mapping, music video development, and most especially getting Akali on a Ducati.

Creative Director Patrick Morales is the person who managed to hold it all together to ensure a consistent tone, quality, and overall coolness across hundreds of individual assets and moments.