LIGHT THE FIRE

PHX Labs was founded as a scrappy, small company and delivered a killer game in Dauntless. But as we approach announcing our next few games, we wanted to take our corporate branding more toward a modern, AAA design.

We jettisoned our old “bird on fire” logo and with the help of Hamagami/Carroll moved toward a geometric flame icon; a flame that represents the spark of innovation, a campfire to gather around, or the warmth of a company culture that believes in inclusivity and transparency.

With the foundation done, we turned to our friends at Midnight Sherpa to help bring the brand to life with sound and motion.

This floor-to-ceiling update also included new core brand work in personality and voice, with a new website and shiny new brand book to boot. Plus, a little sneak peek at what we have cooking.