A cruel light. A flickering dark.

For this campaign, we wanted to do something kind of spooky with a normally bright-and-cheery character: Lux.

We utilized a bunch of different techniques, implementing hidden missions with cryptic text into League that only Lux mains would trigger and sending them weird emails about fading galaxies.

We also, thanks to our genius art and mograph folks, made this short teaser video (stealing a LITTLE time with a v/o record to get some creepy Lux laughter).